Digital Transformation: What It Is and Impacts on Corporations

By Oerton Fernandes i

Digital transformation is a process in which companies make use of technologies to improve performance, increase reach and ensure better results. It is a structural and conceptual change in organizations giving an essential role for technology.

Information and communication technology (ICT) managers around the world define it as a continuous process of evolution, allocating resources, whether physical or financial, in the right places, such as replacing the old, and often obsolete, legacy with new platforms, making the most of it. benefit from technologies and concepts such as cloud computing, already widespread and used, including in the government sector today with projects aimed at the citizen.

But what is the essence of the concept? Well, digital transformation is not just the world of Facebook, Google, LinkedIn, Instagram and other internet companies.

To make the Digital Transformation it is essential to understand its essence. A real transformation is the reinvention of the entire corporate model and strategy, with automated and agile processes, always using the concept of digital and integrated with the areas of ICT.

These corporate models and strategies should be part of the needs of the end areas and the ICT area, as well as make sense of the corporation's goals and desires. Digital expansion brings opportunities, threats and constraints in corporate environments, and for these reasons, these commitments should not always be fully assumed, not exempting ICT areas from studying and structuring strategies for digital transformation.

According to Gartner ii , we can divide the issue into four major steps:

1. Exploration

For these strategies to happen, ICT managers need to understand that these strategies become corporate, not just ICT, and must be integrated with their other internal partners.

Explore with these partners whether these strategies need to be unique to the corporation, and their creation, analysis and performance, or integrated with other companies and business partners.

It is important to consider the future and how these strategies will be implemented in both business and ICT areas, and it may be interesting to partner with other corporations / vendors to better determine these strategies.

2. Planning

Strategies require integration between business and ICT. Today's ICT managers need to make the connection between areas, connecting all created strategies, developing planning that is underpinned by new digital concepts and platforms.

3. Deliveries

Digital strategies must support and create value for consumers, suppliers and employees. Creating and aligning strategies is an arduous process, but maintaining them becomes a huge challenge, as it requires constant analysis and adjustments to integration routines, new technology models, new platforms, security, compliance and more, and at a time when they are born. new concepts and technologies every day, ICT managers need to keep up with and constantly update.

4. Evolution

As business strategies change, expand and shrink depending on numerous external factors, ICT areas need to adapt more quickly and effectively to find new solutions. Working with other areas on a constant basis helps in making decisions regarding these developments, as they maintain proximity and understanding of needs.

ICT managers need to stay close to their internal customers, focused on disruptive and technological developments, so that businesses can evolve safely, solidly and quickly.

Digital transformation is still an exciting and fashionable topic, many speak, but few actually do so, because the vast majority maintain a wrong view of the subject. Are your managers looking at what real changes are happening in other industries, not just yours, but across the chain, or just looking at direct competition?

Many companies talk about digital transformation and claim to be digital simply because they use a chat platform plugged into their websites. If we want to survive in the present times, we have to invest money, energy and especially time to transform effectively.

We have to change our old (and present) beliefs, habits, and processes, which have been excellent and have brought many companies into the present day but are no longer able to support evolution and growth.

We have to be very careful and not wait! The market is increasingly competitive, and new companies are already born into the current concepts of digital transformation, creating gaps between their modern and dynamic strategies and the “older” corporate concepts that, because they are too broad, are quickly overcome.

Digital Transformation is there, and corporations that do not fit the new concepts and technologies run the risk of being "swallowed up."

i Business administrator, teacher and speaker. Specialist in business management, document and process management. MBA in sales and marketing and business management, with operations in Brazil and Latin America, teaches training, development and consulting programs for sales and business management. Coaching skills, leadership and humanity. Director at FVCA consultores Associados and COO - Chief Operating Officer at DocSystem Group - INTERFY Corporation. Professional CDIA +, for 25 years develops projects, concepts and specialized training.

ii Created in the late 1970s by Gideon Gartner, the company has been active in research, consulting, events and prospecting about the IT market. The company remains focused on creating knowledge that facilitates the decision-making of its 10,000 clients - who are individual executives and diverse companies around the world. Gartner today has more than 4,000 consultants in various countries, and is headquartered in the state of Kentucky, United States.

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